Campaign: Coop lamp.
POS POSTER.
POS POSTER.
Coop is sensible about climate change and so commits in the energy saving activities event promoting same behaviors.
This is a print campaign (poster) on air in some Coop Estense point of sales.
The tone of voice is - as usual for Coop - ironic to sensitize customers about the matter and let them prefer eco-save bulbs, that also last longer, instead of other type.
This is a print campaign (poster) on air in some Coop Estense point of sales.
The tone of voice is - as usual for Coop - ironic to sensitize customers about the matter and let them prefer eco-save bulbs, that also last longer, instead of other type.
Client: Coop Estense
Agency: McCann
Copywriting: Niccolò Lucchino
Art direction: Johana Ramirez Hernandez
Copywriting: Niccolò Lucchino
Art direction: Johana Ramirez Hernandez
Subject 1.
Subject 2.
Subject 3.
Subject 4.
Body:
Per la Coop, il tempo ha valore. Per questo ci impegniamo a creare prodottidi qualità.
Come le nuove lampadine a risparmio Coop, che durano più di dieci anni e ti fanno risparmiare fino all'80% di energia rispetto alle normali lampadine.
Alcune cose è meglio che non finiscano presto.
